On March 8, 1982, James J. Green went in search of the American dream and established "JJ Fish" on Martin Luther King Drive in the City of Chicago, Illinois.  At this tiny restaurant, Green sold fresh fish to his shoppers and charged $1 to fry each fish in his “secret” batter. Not only was his fish, but his batter was seductive through his enthusiasm and devotion of fresh and delightful food; he turned his minuscule shop into the very successful restaurant company.    
In less than 20 years, JJ Fish & Chicken fast stretched into more than 130 restaurants – with 90 restaurants in Chicago alone! The original battered fried fish restaurant has not changed, except to include new menu items and a carry-out organization.